Tipo de Evento
General Director of FECE and President of the Inspiring Girls Foundation.
Extended biography

Marta is the Director-General of FECE, the Spanish Federation of Domestic Appliance Merchants and Chairperson of the Inspiring Girls Foundation, which coordinates in Spain, Europe and Latin America. She is a business lawyer and she has worked in the software sector for more than 30 years, as the Director of Legal Advice at multinational technology companies, and she has been a member of Management Boards and Boards of Directors. She was also responsible for investor relations and institutional relations.

She had earlier founded the consultancy Layomba, in Spain and Colombia, which is concerned in legal advice and business development in Latam, and she was Spain’s representative in the Bogota Free Economic Zone.

She has been very active in promoting equality of opportunity for professional women, she has chaired the Madrid branch of the international network Business Professional Women and later of International Business Women. She was also a founding partner of Women in Business (WoB), a consultant in leadership skills for women, and she was a mentor in various institutions, such as the Instituto de Empresa (IE).

As an expert on issues related to professional women and businesswomen, she has organised and participated in several forums and she has been a lecturer in the United States, Qatar, Korea etc. With WoB, she organised the first Latin American meeting of women executives in Colombia and various events in Turkey, the United States and China.

Currently, besides her work at FECE, she was a founder in Spain of the Inspiring Girls initiative, focused on increasing the professional ambitions of girls as well as their job expectations, especially in less feminised sectors, such as STEM.